Flipkart’s new app design takes it from India to Bharat

Flipkart has given a complete redesign to its mobile app, making the leap from India to Bharat. The Walmart-owned company aims to address the needs of Bharat with the new update. As part of the redesign, shopping categories on the Homepage get a new place and navigation. “With millions of first-time internet users exploring e-commerce from not just from metros but from tier 2 and tier 3 cities, it was imperative to create a user experience that caters to the diverse needs of the users,” said the company in a statement.

The revamp introduces design changes that the company says will enable seamless navigation between various categories of products and services, and make the Flipkart mobile app experience intuitive for its customers. The design changes are said to be based on the user design principles around uniformity, predictability, ease of use and building a people-first app design.

All that has changed and is new
Flipkart has given special importance to Grocery category in the redesign. The updated app has a separate and more visible tab for Grocery shopping. Flipkart says that this has been done to help new customers who are exploring Grocery shopping online for the first time. The e-tailer has expanded availability of groceries across 1,800 cities in the country.

* Grocery tab on top: Grocery tab on the top of the homepage is designed to enable quick access to this service. This new Grocery tab will be visible to users in the 10,000 pin codes across 1,800 cities serviceable by Flipkart Grocery.

* Consolidation of navigation buttons: The app will enable users to switch between shopping via the homepage, browsing different categories, viewing notifications and past orders, and finishing their purchases in the cart, all in the bottom navigation.

* The “Discovery” menu below the search bar now comprises features such as SuperCoins, Stores, Flipkart Feeds, Offer Zone, and more.

* The hamburger menu on the top has been removed. The bottom bar has been revamped with icons for ‘Home’, ‘Notifications’ and ‘Cart’.

* My Orders is now housed under My Account in the bottom navigation.

When is the new app design rolling out
The new app design is live on Android devices and will be rolled out on Apple iOS next month.

In the last one year, Flipkart has introduced several newer categories, and there was an opportunity to shorten the gap in consumer experience through simplification of navigation and enhancement of design for an easy experience. About six variations of the navigation design were A/B tested with thousands of customers for over two months, and qualitative insights were also gathered through user-research, which helped build a people-first app design.


Source link